Fluxus At Rutgers University
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The mid-20th-century art movement
Fluxus Fluxus was an international, interdisciplinary community of artists, composers, designers and poets during the 1960s and 1970s who engaged in experimental art performances which emphasized the artistic process over the finished product. Fluxus ...
had a strong association with
Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's ...
.


History

Allan Kaprow Allan Kaprow (August 23, 1927 – April 5, 2006) was an American painter, assemblagist and a pioneer in establishing the concepts of performance art. He helped to develop the "Environment" and "Happening" in the late 1950s and 1960s, as well as ...
and Robert Watts, both key figures in the movement, originally met while they were students at
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
; though only together there for one year, soon after they both began teaching at Rutgers.
George Brecht George Brecht (August 27, 1926 – December 5, 2008), born George Ellis MacDiarmid, was an American conceptual artist and avant-garde composer, as well as a professional chemist who worked as a consultant for companies including Pfizer, Johnson ...
was working in
New Brunswick, New Jersey New Brunswick is a city (New Jersey), city in and the county seat, seat of government of Middlesex County, New Jersey, Middlesex County, in the U.S. state of New Jersey.Robert Watts Robert Watts (born 23 May 1938)Adam Pirani, ''Robert Watts: Secrets of "The Temple of Doom"'', Starlog #94, April 1985, pp 23–26,62. is a British retired film producer who is best known for his involvement with the ''Star Wars'' and ''Indiana ...
on display at the university. He was so impressed that he sought him out and they became friends.
Claes Oldenburg Claes Oldenburg (January 28, 1929 – July 18, 2022) was a Swedish-born American sculptor, best known for his public art installations typically featuring large replicas of everyday objects. Another theme in his work is soft sculpture versions ...
referred to Allan Kaprow,
George Segal George Segal Jr. (February 13, 1934 – March 23, 2021) was an American actor. He became popular in the 1960s and 1970s for playing both dramatic and comedic roles. After first rising to prominence with roles in acclaimed films such as ''Ship o ...
, George Brecht,
Robert Whitman Robert Whitman (born 1935 in New York City) is an American artist best known for his seminal theater pieces of the early 1960s combining visual and sound images, actors, film, slides, and evocative props in environments of his own making. Since t ...
, Robert Watts,
Lucas Samaras Lucas Samaras (born 1936) is a Greek-American artist. Early life and education Samaras was born in Kastoria, Greece. He studied at Rutgers University on a scholarship, where he met Allan Kaprow and George Segal. Career Samaras participated in ...
,
Geoffrey Hendricks Geoffrey Hendricks (July 30, 1931 in Littleton, New Hampshire – May 12, 2018) was an American artist associated with Fluxus since the mid 1960s. He was professor emeritus of art at Rutgers University, where he taught from 1956 to 2003 and was ass ...
and
Roy Lichtenstein Roy Fox Lichtenstein (; October 27, 1923 – September 29, 1997) was an American pop artist. During the 1960s, along with Andy Warhol, Jasper Johns, and James Rosenquist among others, he became a leading figure in the new art movement. Hi ...
as the New Jersey School. George Segal and Allan Kaprow referred to it as the New Brunswick School of Painting. In the late 1950s, George Segal invited Allan Kaprow to go on a mushroom hunt with him and
John Cage John Milton Cage Jr. (September 5, 1912 – August 12, 1992) was an American composer and music theorist. A pioneer of indeterminacy in music, electroacoustic music, and non-standard use of musical instruments, Cage was one of the leading fi ...
. Cage is remembered for his class in experimental composition, but he also taught mushroom identification. A discussion on the use of electronic sound recordings in art pieces led to Cage inviting Kaprow to his class. George Segal, Allan Kaprow, and Robert Watts all attended Cage's class.


The first "happenings"

Segal hosted annual picnics for his New York art friends. It was at one of these that Kaprow first coined the term
Happening A happening is a performance, event, or situation art, usually as performance art. The term was first used by Allan Kaprow during the 1950s to describe a range of art-related events. History Origins Allan Kaprow first coined the term "happen ...
, for an impromptu artistic event, in the Spring of 1957. 'Happening' first appeared in print in the Winter 1958 issue of the Rutgers undergraduate literary magazine, ''Anthologist''. The form was imitated and the term was adopted by artists across the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
, and
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
.
Jack Kerouac Jean-Louis Lebris de Kérouac (; March 12, 1922 – October 21, 1969), known as Jack Kerouac, was an American novelist and poet who, alongside William S. Burroughs and Allen Ginsberg, was a pioneer of the Beat Generation. Of French-Canadian a ...
referred to Kaprow as "the Happenings man," and an ad showing a woman floating in outer space declared, "I dreamt I was in a happening in my
Maidenform Maidenform Brands is a manufacturer of women's underwear, founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of ...
brassiere."


Other events


Yam Festival

George Brecht and Robert Watts would meet for lunch once a week at the
Howard Johnson's Howard Johnson's, or Howard Johnson by Wyndham, is an American hotel chain and former restaurant chain. Founded by Howard Deering Johnson in 1925 as a restaurant, it was the largest restaurant chain in the U.S. throughout the 1960s and 1970s, ...
in
New Brunswick New Brunswick (french: Nouveau-Brunswick, , locally ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. It is the only province with both English and ...
, they were occasionally joined by Geoffrey Hendricks. It was there that they planned the
Yam Festival The New Yam Festival of the Igbo people (''Orureshi in the idoma area'', Iwa ji, Iri ji or Ike ji, Otute depending on dialect) is an annual cultural festival by the Igbo people that is held at the end of the rainy season in early August.
. While the festival was originally supposed to take place in Princeton at the suggestion of
Bob Whitman Bob, BOB, or B.O.B. may refer to: Places *Mount Bob, New York, United States *Bob Island, Palmer Archipelago, Antarctica People, fictional characters, and named animals *Bob (given name), a list of people and fictional characters *Bob (surname) ...
, it ended up taking place at George Segals farm, on the Rutgers campuses, and in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. It was venue on May, 1963 to actions and Happenings by artists including
Dick Higgins Dick Higgins (15 March 1938 – 25 October 1998) was an American artist, composer, art theorist, poet, publisher, printmaker, and a co-founder of the Fluxus international artistic movement (and community). Inspired by John Cage, Higgins was a ...
, Allan Kaprow,
La Monte Young La Monte Thornton Young (born October 14, 1935) is an American composer, musician, and performance artist recognized as one of the first American minimalist composers and a central figure in Fluxus and post-war avant-garde music. He is best kno ...
and
Wolf Vostell Wolf Vostell (14 October 1932 – 3 April 1998) was a German painter and sculptor, considered one of the early adopters of video art and installation art and pioneer of Happenings and Fluxus. Techniques such as blurring and Dé-coll/age are ch ...
who made the Happening ''TV-Burying'' in coproduction with the
Smolin Gallery The Smolin Gallery was an avant-garde art venue and gallery on 57th Street in New York City, at its peak in the 1960s. It was known for its involvement with installation art, performance art and experimental art, and was best known for the Allan K ...
. Yam Festival was a year-long festival that took place between 1962 – 1963. Yam is May backwards. Happenings included Yam Lecture, Yam Hat Sale, Water Day, Clock Day, Box Day and Yam Day. The Yam Festival Delivery Event was an early
mail art Mail art, also known as postal art and correspondence art, is an artistic movement centered on sending small-scale works through the postal service. It initially developed out of what eventually became Ray Johnson's New York Correspondence Schoo ...
piece.


Orgies Mysteries Theater

In 1970,
Hermann Nitsch Hermann Nitsch (29 August 1938 – 18 April 2022) was an Austrian contemporary artist and composer. His art encompassed wide-scale performances incorporating theater, multimedia, rituals and acted violence. He was a leading figure of Viennese Ac ...
performed his Orgies Mysteries Theater at the round house on College Farm Road on the
Cook College The School of Environmental and Biological Sciences (SEBS) is a constituent school of Rutgers University's New Brunswick-Piscataway campus. Formerly known as Cook College—which was named for George Hammell Cook, a professor at Rutgers in t ...
campus. A lamb was killed, skinned, disemboweled, and hung on a wall.


Other happenings

In 1968,
Dick Higgins Dick Higgins (15 March 1938 – 25 October 1998) was an American artist, composer, art theorist, poet, publisher, printmaker, and a co-founder of the Fluxus international artistic movement (and community). Inspired by John Cage, Higgins was a ...
shot sheets of orchestral paper with a machine gun to create ''One Thousand Symphonies'', which was later performed by
Philip Corner Philip Lionel Corner (born April 10, 1933; name sometimes given as Phil Corner) is an American composer, trombonist, alphornist, vocalist, pianist, music theorist, music educator, and visual artist. Biography After The High School of Music & Ar ...
. Geoffrey Hendricks performed ''The Sky is the Limit'' in the Voorhees Chapel in 1969. A 1970 Flux Fest at Douglass featured soccer played on stilts, a javelin event with a balloon replacing the javelin, and table tennis with holes in the center of the paddles or tin cans glued to the paddle.


Today

Watts taught at Rutgers for 31 years. Geoffrey Hendricks retired in 2003, after nearly 50 years at Rutgers. In 1999,
Joan Marter Joan Marter is an American academic, art critic and author. A 1968 graduate of Temple University, Marter is the "Distinguished Professor of Art History" at Rutgers University. Marter is the co-editor of the ''Woman's Art Journal'', and the editor o ...
published ''Off Limits: Rutgers University and the Avant-Garde, 1957-1963'', which featured an exhibit of the same name at the
Newark Museum The Newark Museum of Art (formerly known as the Newark Museum), in Newark, Essex County, New Jersey, United States, is the state's largest museum. It holds major collections of American art, decorative arts, contemporary art, and arts of Asia, Af ...
. It won the International Association of Art Critics award for "Best Exhibition in a Museum Outside New York City." In 2003, the art galleries at Mason Gross held ''Critical Mass: Happenings, Fluxus, Performance, Intermedia and Rutgers University, 1958-1972'' to coincide with the release of a book by the same name by Geoffrey Hendricks. It featured artifacts from performances by Rutgers-affiliated Fluxus artists. The Flux Mass was re-staged that year on November 1 (in the same chapel as the original Flux Mass) as part of a series of performances to accompany the exhibition. The mass was also re-created at
Amherst College Amherst College ( ) is a private liberal arts college in Amherst, Massachusetts. Founded in 1821 as an attempt to relocate Williams College by its then-president Zephaniah Swift Moore, Amherst is the third oldest institution of higher educatio ...
.


References


Selected bibliography

* Marter, Joan. ''Off Limits: Rutgers University and the Avant-Garde, 1957-1963''. Newark, NJ: Rutgers University Press, 1999. * Hendricks, Geoffrey. ed. ''Critical Mass: happenings, Fluxus, performance, intermedia, and Rutgers University, 1958-1972''. New Brunswick, NJ: Rutgers University Press, 2003. * Hendricks, John. ed. ''Fluxus Codex''. Detroit, Mich. : Gilbert and Lila Silverman Fluxus Collection, 1998. {{Fluxus Fluxus Rutgers University